Desert Queen Naomi D'souza, Dubai
“Welcome to my world!” Naomi’s website offers a warm greeting, and goes on to detail what makes her life tick. Focused on excellence in general, she took to exploring different desserts available in town while pursuing her graduation in mechanical engineering, and now she is considered the Dessert Queen of Dubai! It was her keen desire to share what she relished, the way we share our vacation photographs online. Her love for food shone through, and she steadily built up an organic follower base. Local restaurants noticed, and extended invitations for tastings and reviews. Naomi had always been fond of discovering the coolest things and sharing them online. It is the love she received, that kept her going. The newfound success was a delightful surprise and there has been no looking back.
She balances her pursuits well - working at her day job all day, studying for a Masters’ degree in engineering and keeping up with the latest food & fashion explorations across the city. Her boundless energy follows the “Work Hard, Play Hard” principle.
We have often wondered how might the good life of an Instagram influencer be. Being at your glamorous best at all times is not easy, neither is maintaining the consistency online. The audience could be fickle, and it takes an intuitive personal connection to truly grasp the pulse of their demand. Influencers manage to translate all feedback into concrete action plans, and tweak their strategy accordingly. All this - while being authentic in all forms of communication. This rare blend is what Naomi has pulled off in an incredible manner, and being passionate about this aspect of her work helped.
Constant reinvention is the key of being successful on social media. It helps being updated with the latest trends, and offering something new to your loyal audience that respects their interest. “An influencer must always take feedback and implement it within their work.” Naomi understands this, and continues to evolve her approach every month - which includes her writing, style of feed and photography.
She celebrates Dubai, and stresses on the massive opportunity that the city offers for lifestyle influencers. Accepting all adulation with grace, Naomi lays her focus on maintaining a healthy work-life balance and keeping her Instagram feed updated. She is a perfect example of how influencer marketing works - offering genuine reviews, relatable content and an honest sincerity.